Primary and Secondery

Market Research Report

“Your most unhappy customers are your greatest source of learning.” – Bill Gates

Strategic Market Research

 

Our Market Research service provides innovation and evaluation of new ideas, services, products, companies, industries and customers. We provide contact list, data innovation service and industry or market analytics report through customized business consulting approach.

 

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SWOT Data Analysis

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Merge and Acquisition Assessment

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Financial Assessment

Our reports and analytical insights provide the best-n-class industrial and market understanding with decision making result. With our Primary and Secondery research, you will have the in-depth details of current trends on your target market and our comprehensive report would help you gaining the customer and company insights.

Primary Reserach:

 

Primary research obtains market research data directly from sources, compared to secondary market research that uses data already compiled. Conducting primary research provides insights into how current and potential clients relate to your product or service.

There are two types of Primary Market Research:

Qualitative Research – Qualitative research can provide insights into the why behind behaviors. It’s a descriptive form of research that can reveal ideas and perceptions that lead to decision-making. Qualitative research is a less formal research method compared to quantitative research. It can lead to recommendations for what to test with quantitative research.

Quantitative Research – Quantitative research is a structured research form that quantifies thoughts, opinions and behaviors. It can be used to test and validate hypotheses. Quantitative research results may be used to represent a larger sample size or population.

Secondery Reserach:

 

Here we obtained the data from different websites/third party sources. It provides an conclusive understanding of a particular market, customer segment or industry.

Experimental research – It is a test marketing format. Marketers can conduct A/B tests to manipulate factors and compare results. A common A/B test is showing different versions of landing pages or email campaigns to a similar audience. The researcher would see which version has the most engagement. You can also A/B test digital advertising campaigns to learn insights about leads and customers.

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Industry Segments

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